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New Balance
New Balance: from orthopaedic insoles to running shoes
New Balance is an American brand, specialized in the manufacture of running shoes and sports equipment.
Founded in 1906 as The New Balance Arch Company, the company originally produced soles with arch support and orthopaedic shoes. In 1930 New Balance created the first spiked shoe and in 1961 it specialized in running shoes. From her experience in orthopaedic insoles, she draws on her know-how to offer runners models that provide comfort, stability and performance.
It is the only brand to offer models in several widths per size to suit all runner profiles.
New Balance uses ABZORB DTS (Dynamic Transition System) and ABZORB SBS cushioning technology on its running shoes to facilitate the passage from the heel to the forefoot.
New Balance: a complete range of sports equipment
The brand then developed a range of textiles for leisure, training and competition. It offers athletes comfort and performance through the use of breathable and water-repellent materials.
New Balance is now the 4th largest sports shoe manufacturer in the world and continues its diversification with the manufacture of football shoes.
New Balance is a partner in many races, including the Marathon des Sables, the 20 km of Paris, the Odyssea circuit...
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